Today is Super Bowl Sunday, and as such there are a lot of unique programming blocks on TV. While flipping around, I noticed that the Do It Yourself Network, issued the charge of creating counter programming to compete with the sporting event of the year, has chosen to run a marathon of Knitty Gritty, their how-to knitting show. It will be on for several hours.
I’d like to think that the executive in charge of the decision to air a marathon of knitting shows up against the Super Bowl was adamant about his choice. I picture him thinking to himself… “Super Bowl… Super Bowl… Super Bowl… what can we do to… THAT’S IT! Knitty Gritty! Excellent. I’m a fucking genius.” Then, later, as the other execs argued and fought and pooh-poohed his ideas, he stuck to his guns because the executive that I made up in my head is a man of principles. He says, “Fuck no, we are going with Knitty Gritty. The women will love it. Knitty Gritty.” Then, as opposition remains steadfast, he resorts to simply repeating the phrase “Knitty Gritty” over and over again. I mean, who needs to add more, doesn’t “Knitty Gritty” pretty much say it all? I’d like to have that sort of conviction one day.